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10 years of expertise driving growth and engagement for both for-profit and non-profit organizations in the United States. Skilled in developing data-driven marketing strategies, managing multi-channel campaigns, and leveraging SEO, SEM, UX/UI, social media, and content marketing to achieve organizational goals.
Digital Media Coordinator with a focus on Web Design, SEO, UX/UI, Native App rebranding, Digital + Print Assets, Text & Email Marketing Campaigns at Bud Barn. Based in Olympia, Washington, Bud Barn is known as one of Washington’s premier cannabis retailers with multiple locations across the state.
Responsible for the implementation of the 2024 total website redesign and all SEO initiatives. Rebranding the Bud Barn andriod/iphone mobile app. Responsible for text, email marketing campaigns through the Springbig platform that improved ROI by an average of 200% month over month. Responsible for all digital and print media material, making sure it complied with USA federal laws.
Lead Digital Marketer with a focus on Web Design, WooCommerce & SEO at IEH Laboratories & Consulting Group. Based in Seattle, Washington, IEH is a globally recognized leader in providing comprehensive solutions in food safety, environmental testing, and consulting services. Responsible for the implementation of the 2022 total website redesign and all SEO, UX/UI initiatives. Reported directly to IEH CEO Mansour Samadpour.
Lead Digital Marketer with a focus on Web Design, UX/UI, SEO and Google ads at IEH Academy. Based in Seattle, Washington, IEH Academy is a premier educational institution dedicated to providing comprehensive training and professional development in the fields of food safety, environmental health, and related disciplines. Developed wireframes, SEO strategies, digital marketing initiatives and responsible for all web design on the Academy website Reported directly to the Dean, IEH Academy Dr. Robert Brackett.
I was also responsible for lead web design/redesign, UX/UI, digital marketing and SEO strategies for multiple IEH subsidiary companies spanning across the world including the following companies:
Marketing, Guest UX & Admin at MoPOP (formally EMP Museum). Based in Seattle, Washington, MoPOP, the Museum of Pop Culture, is a dynamic cultural institution celebrating the fusion of creativity, innovation, and the ever-evolving world of popular culture.
Managed the printing and distribution of all museum marketing material including promotional signage for events, programs and the rebranding from EMP Museum to MoPOP in 2016. Designed both digital and physical assets for a variety of MoPOP marketing campaigns including gallery exhibition opening/marketing assets, educational programs, Movies at MoPOP and Pride events. Developed and managed the printing budget analysis and estimate that fed into the overall yearly marketing budget.
Guest UX – Designed digital and physical museum way finding assets. Developed and managed museum signage and to ensure they are up-to-date and correct (both physical and digital) for the best guest UX.
Music journalist for both Metal Injection and KEXP. Interviewed musicians and pop culture icons for internationally renowned publication Metal Injection. Produced content for KEXP website, social media, copywriting and promotional materials for local shows. Introduced and maintained the ‘Graphic Nature’ category for the KEXP website.
